Case

Trung Nguyên Legend (Vietnam)

A Vietnamese coffee brand founded in 1996; used to illustrate how networks partly substitute for capital.

Industry
Coffee
Frameworks applied
Three roles of social capitalStrong and weak tiesMapping your personal network
Clipboard with a glass checklist panel, icon for consulting

Frameworks applied

This case is read through the frameworks below.

  • Three roles of social capitalWhen expanding abroad, how far should a business owner rely on their network: does it help by design, bring chance openings, or hold the firm back?
  • Strong and weak tiesWhen looking for a new job, deal or idea, should a manager rely on close contacts for trust or on loose acquaintances for new information?
  • Mapping your personal networkAs a manager stepping into a bigger role, which contacts in my network did I connect with myself, who are the connectors, and which links are missing?

Sources

References

Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.

  1. Trung Nguyên Legend (n.d.) Trung Nguyên Legend (company website).No DOItrungnguyenlegend.comSource page