Framework
Strong and weak ties
The question it answers
When looking for a new job, deal or idea, should a manager rely on close contacts for trust or on loose acquaintances for new information?
- Origin
- Granovetter, 1973
- Diagram type
- Comparison table
- Level of analysis
- Individual
Diagram
Strong and weak ties
| Criterion | Strong ties | Weak ties |
|---|---|---|
| Who | People we know well | Acquaintances |
| Main value | Trust, help in a crunch | New information, ideas, opportunities |
| Risk | Overlapping information | Harder to mobilise resources |
Sources
References
Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.
- Granovetter, M.S. (1973) ‘The strength of weak ties’, American Journal of Sociology, 78(6), pp. 1360–1380.doi:10.1086/225469Source page