Framework
GLOBE's nine cultural dimensions
The question it answers
Before working in or leading a team from another country, how does a manager tell on which cultural dimensions that society differs from theirs, and which cluster it belongs to?
- Origin
- Javidan et al., 2006; Gupta et al., 2002
- Diagram type
- Comparison table
- Level of analysis
- Individual

Diagram
GLOBE's nine cultural dimensions
| Criterion | What it measures |
|---|---|
| Performance orientation | How far a society rewards performance and excellence |
| Assertiveness | How confrontational and forceful people are in relationships |
| Future orientation | How far people plan and invest for the future |
| Humane orientation | How far fairness, care and kindness are encouraged |
| Institutional collectivism | How far institutions reward collective sharing and action |
| In-group collectivism | Pride and loyalty towards the group or family |
| Gender egalitarianism | How far gender role differences are minimised |
| Power distance | How far unequal power distribution is accepted |
| Uncertainty avoidance | How far rules and procedures are used to reduce unpredictability |
Sources
References
Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.
- Gupta, V., Hanges, P.J. and Dorfman, P. (2002) ‘Cultural clusters: methodology and findings’, Journal of World Business, 37(1), pp. 11–15.doi:10.1016/S1090-9516(01)00070-0Source page
- House, R.J. et al. (2004) Culture, leadership, and organizations: the GLOBE study of 62 societies. Thousand Oaks, CA: SAGE.No DOISource page
- Javidan, M. et al. (2006) ‘Conceptualizing and measuring cultures and their consequences: a comparative review of GLOBE's and Hofstede's approaches’, Journal of International Business Studies, 37(6), pp. 897–914.doi:10.1057/palgrave.jibs.8400234Source page
- Javidan, M. et al. (2006) ‘In the eye of the beholder: cross cultural lessons in leadership from Project GLOBE’, Academy of Management Perspectives, 20(1), pp. 67–90.doi:10.5465/amp.2006.19873410Source page