Framework

Herzberg's two-factor theory

The question it answers

When good staff stay disengaged despite fair pay, which factors should an HR manager treat as merely preventing dissatisfaction (hygiene) and which actually motivate?

Origin
Herzberg, 1968
Diagram type
Comparison table
Level of analysis
Individual
Topics
Change managementMarketing & sales
Clay steps with a looping glass arrow, icon for change management

Diagram

Herzberg's two-factor theory

CriterionHygieneMotivators
ExamplesPay, conditionsGrowth, recognition
If missingDissatisfactionNo engagement
If strongNo more motivationReal engagement

Sources

References

Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.

  1. Herzberg, F. (1968) ‘One more time: how do you motivate employees?’, Harvard Business Review, 46(1), pp. 53–62.No DOIhbr.orgSource page