Framework
Marketing mix (4Ps)
The question it answers
When preparing to launch a new product, how should a marketing team combine product, price, place and promotion to reach its target customers?
- Origin
- Kotler and Armstrong, 2018
- Diagram type
- Hub diagram
- Level of analysis
- Firm
- Topics
- Marketing & sales
Diagram
Marketing mix (4Ps)
Marketing mix
Product
Price
Place
Promotion
Sources
References
Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.
- Kotler, P. and Armstrong, G. (2018) Principles of marketing. Harlow: Pearson.No DOISource page