Framework

Goldilocks target-setting

The question it answers

When setting a team's targets for the next quarter, how high should a manager aim so the goal is challenging yet still believed achievable?

Origin
Locke and Latham, 2002
Diagram type
Comparison table
Level of analysis
Team
Chess knight on a glass compass, icon for strategy and leadership

Diagram

Goldilocks target-setting

CriterionToo aspirationalJust rightToo cautious
How it is setFar above forecastAt about the level you are 95% sure to hitFar below forecast
EffectOnly partial creditFull credit with little wasteFull credit but points left unused

Sources

References

Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.

  1. Locke, E.A. and Latham, G.P. (2002) ‘Building a practically useful theory of goal setting and task motivation: a 35-year odyssey’, American Psychologist, 57(9), pp. 705–717.doi:10.1037/0003-066x.57.9.705Source page