Framework
Goldilocks target-setting
The question it answers
When setting a team's targets for the next quarter, how high should a manager aim so the goal is challenging yet still believed achievable?
- Origin
- Locke and Latham, 2002
- Diagram type
- Comparison table
- Level of analysis
- Team

Diagram
Goldilocks target-setting
| Criterion | Too aspirational | Just right | Too cautious |
|---|---|---|---|
| How it is set | Far above forecast | At about the level you are 95% sure to hit | Far below forecast |
| Effect | Only partial credit | Full credit with little waste | Full credit but points left unused |
Sources
References
Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.
- Locke, E.A. and Latham, G.P. (2002) ‘Building a practically useful theory of goal setting and task motivation: a 35-year odyssey’, American Psychologist, 57(9), pp. 705–717.doi:10.1037/0003-066x.57.9.705Source page