Framework

Selecting a market with PESTEL

The question it answers

Before committing to a foreign market, should a business owner judge its political, economic, social, technological, environmental and legal conditions favourable?

Origin
Zucchella, Hagen and Serapio, 2018
Diagram type
Hub diagram
Level of analysis
Industry
Topics
Entrepreneurship & innovationStrategy & leadership
Rocket lifting off from a glass light bulb, icon for entrepreneurship and innovation

Diagram

Selecting a market with PESTEL

New market
Political
Economic: interest, exchange rates, inflation
Social
Technological
Environmental
Legal

Sources

References

Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.

  1. Zucchella, A., Hagen, B. and Serapio, M.G. (2018) International entrepreneurship. Cheltenham: Edward Elgar Publishing.No DOIe-elgar.comSource page