Framework
Profiting from innovation
The question it answers
When launching a new product that rivals can easily copy, should a CEO integrate, collaborate or license so the profit isn't lost to followers?
- Origin
- Teece, 1986; Jacobides et al., 2006
- Diagram type
- Hub diagram
- Level of analysis
- Industry

Diagram
Profiting from innovation
Capturing value from innovation
Appropriability regime (tight or weak)
Complementary assets (generic, specialised, co-specialised)
Dominant design
Choice: integrate, collaborate or license
Pitfalls
Pitfall
Discussing only the technology and forgetting complementary assets such as distribution, manufacturing and reputation.
Sources
References
Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.
- Jacobides, M.G., Knudsen, T. and Augier, M. (2006) ‘Benefiting from innovation: value creation, value appropriation and the role of industry architectures’, Research Policy, 35(8), pp. 1200–1221.doi:10.1016/j.respol.2006.09.005Source page
- Teece, D.J. (1986) ‘Profiting from technological innovation: implications for integration, collaboration, licensing and public policy’, Research Policy, 15(6), pp. 285–305.doi:10.1016/0048-7333(86)90027-2Source page