Framework

Profiting from innovation

The question it answers

When launching a new product that rivals can easily copy, should a CEO integrate, collaborate or license so the profit isn't lost to followers?

Origin
Teece, 1986; Jacobides et al., 2006
Diagram type
Hub diagram
Level of analysis
Industry
Rocket lifting off from a glass light bulb, icon for entrepreneurship and innovation

Diagram

Profiting from innovation

Capturing value from innovation
Appropriability regime (tight or weak)
Complementary assets (generic, specialised, co-specialised)
Dominant design
Choice: integrate, collaborate or license

Pitfalls

Pitfall

Discussing only the technology and forgetting complementary assets such as distribution, manufacturing and reputation.

Sources

References

Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.

  1. Jacobides, M.G., Knudsen, T. and Augier, M. (2006) ‘Benefiting from innovation: value creation, value appropriation and the role of industry architectures’, Research Policy, 35(8), pp. 1200–1221.doi:10.1016/j.respol.2006.09.005Source page
  2. Teece, D.J. (1986) ‘Profiting from technological innovation: implications for integration, collaboration, licensing and public policy’, Research Policy, 15(6), pp. 285–305.doi:10.1016/0048-7333(86)90027-2Source page