Framework
Proximal versus mediated embedding
The question it answers
When a host government turns hostile, should a multinational's leadership engage local non-market stakeholders directly or through intermediaries, so it spots and answers the threat in time?
- Origin
- Moschieri, Ravasi and Huy, 2024
- Diagram type
- Comparison table
- Level of analysis
- Firm

Diagram
Proximal versus mediated embedding
| Criterion | Proximal embedding | Mediated embedding (mainly via local partners) |
|---|---|---|
| How the firm connects | Directly with a broad set of non-market stakeholders | Mainly through a local partner |
| Finding | Better information gathering and interpretation, easier to mobilise support | Can create a "liability of insidership" and slower alertness |
Pitfalls
Pitfall
The finding rests on a sample of eight multinationals in disputes with Latin American governments, 2001–2012.
Sources
References
Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.
- Moschieri, C., Ravasi, D. and Huy, Q. (2024) ‘Why do some multinational firms respond better than others to the hostility of host governments? Proximal embedding and the side effects of local partnerships’, Journal of Management Studies, 61(2), pp. 627–685.doi:10.1111/joms.12809Source page