Framework

The SPA closed loop (Uniqlo)

The question it answers

How can a fashion retailer that designs and sells its own products but relies on partner factories link customer feedback to production and stock decisions?

Origin
Fast Retailing (2026); Lan (2024)
Diagram type
Cycle
Level of analysis
Firm
Topics
Supply chain & operationsStrategy & leadership
Delivery lorry pulling a chain of linked glass boxes, icon for supply chain

Diagram

The SPA closed loop (Uniqlo)

  1. Customer feedback via stores and care centres
  2. Concept meeting a year before launch
  3. Material development with partners and large lots
  4. Production at partner factories with weekly technical visits
  5. Daily store-level stock control
  6. Sales monitoring, production adjustment, end-of-season repricing

Sources

References

Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.

  1. Fast Retailing Co., Ltd. (2026) UNIQLO business model (page last updated 9 March 2026).No DOIfastretailing.comSource page
  2. Lan, Q. (2024) ‘Advantages, problems and strategies of Uniqlo supply chain’, Journal of Business and Marketing, 1(3), pp. 1–5.doi:10.62517/jbm.202409301Source page