Strategy & leadershipPublished 10 min readRead in Vietnamese

When the government changes the rules after you invest

For an owner weighing a plant or project abroad with a local partner. The post reads Vernon's obsolescing bargain against a study of eight multinationals in Latin America, then sets out what a mid-size Vietnamese investor should check before committing capital.

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In 2008, after Venezuela announced the nationalisation of Cemex's subsidiary, government officials walked into the company's offices with the army (Moschieri et al., 2024, p. 641). Four years later the two sides settled out of court: the government paid USD 600m, half of what Cemex had claimed. In Argentina, Vivendi was awarded USD 105m against a claim of 317m, and the government did not pay until 2013 (Moschieri et al., 2024, p. 640). If you plan to build a plant abroad, which means burying money in something hard to move, two questions are worth asking first: what happens to your bargaining power once the money is in the ground, and does a local partner protect you? This post reads the obsolescing bargain alongside eight multinationals in disputes with Latin American governments, then offers a checklist for a mid-size Vietnamese investor.

What does the obsolescing bargain say, and which assets does it hit?

It says an investor's bargaining power is strongest before the money goes in and weakens once it is sunk. According to Moschieri and colleagues, Vernon (1971) treated the relationship between a multinational and a government as a negotiation. At first the government may offer tax rebates, subsidies and favourable rules, expecting capital, technology and jobs. After the costly investment is made and technology has spilled over to local competitors, the government reassesses (Vernon, 1971; Moschieri et al., 2024, p. 629).

It may change industry rules, alter or withdraw permits, or adjust taxes and tariffs, moving the benefits to someone else. The paper calls this creeping expropriation. A government may also seize assets outright. Even when compensation is offered, firms often feel it does not cover their losses (Moschieri et al., 2024, p. 630).

The obsolescing bargain between MNE and host state

When a multinational's board plans a plant or mine abroad, how will its bargaining power with the host government weaken once those fixed assets are sunk?

  1. At entry
  2. The firm brings capital, technology and know-how, so it bargains from strength
  3. After investing
  4. Assets are sunk and knowledge spreads to local rivals
  5. The government seeks to renegotiate terms
  6. If it escalates
  7. Legal dispute, or partial or total expropriation
  8. The firm stays diminished or leaves
Figure 1 · (redrawn from the site's library framework)Framework page

Not every industry is equally exposed. In the paper's literature review, investors in manufacturing and high technology tend to keep their bargaining power, whereas in resource extraction, large infrastructure and essential services such as telecoms, water, electricity and gas it erodes faster, because leaving is costlier (Moschieri et al., 2024, p. 630). The authors chose sectors where sunk assets make exit "equally arduous and costly" for every firm (Moschieri et al., 2024, p. 633); two of the eight are telecoms.

Eight multinationals in Latin America: who stayed, who left, who got what?

ICSID, the World Bank's centre for investment disputes, recorded 352 cases worldwide in 2001–2012. The authors narrowed these to 30 in Latin America, in sunk-asset industries, without internal causes such as fraud. They approached the 30 firms, and only eight gave access deep enough to study (Moschieri et al., 2024, p. 633). The table below condenses Tables II and III of the paper, in USD millions (Moschieri et al., 2024, pp. 639-646, 657). "Claimed" is what the firm asked for, usually more than it expected to receive (Moschieri et al., 2024, p. 667).

Firm (country) Local structure Claimed → received Afterwards
Telecom Italia (Bolivia) joint venture, 50% 961.6 → 50 left the country
Iberdrola (Guatemala) consortium, 49% ICSID ruled for the state, 2009 left the country
Vivendi (Argentina) joint venture, 36% 317 → 105, paid in 2013 left the country
Endesa (Argentina) joint venture, 66%; direct ties with municipalities 1,307 → not disclosed stayed five more years
Cemex (Venezuela) 70%, rest with about 6,000 minority shareholders 1,200 → 600 kept a few small holdings
Telefónica (Argentina) wholly owned 2,800 → not disclosed stayed, pledged more investment
Repsol (Argentina) built up to 97% of YPF; 51% expropriated in 2012 10,500 → about half sold the remainder, 2015
Shell (Nicaragua) wholly owned confidential settlement stayed

Two groups emerge. Telecom Italia, Iberdrola, Vivendi and, in its early phase, Endesa followed one path: narrow access to information, a late response and little local support once hostility was open. The other four raised the alarm early, gathered information widely and mobilised support at home and abroad (Moschieri et al., 2024, p. 637).

Why does relying on a local partner slow the warning?

Because the multinational hands the scanning and interpreting to its partner, and what comes back is late, possibly filtered and shaped by interests that differ from the multinational's own (Moschieri et al., 2024, pp. 650, 662). Moschieri and colleagues call the result the liability of insidership (Moschieri et al., 2024, p. 627).

Proximal versus mediated embedding

When a host government turns hostile, should a multinational's leadership engage local non-market stakeholders directly or through intermediaries, so it spots and answers the threat in time?

CriterionProximal embeddingMediated embedding (mainly via local partners)
How the firm connectsDirectly with a broad set of non-market stakeholdersMainly through a local partner
FindingBetter information gathering and interpretation, easier to mobilise supportCan create a "liability of insidership" and slower alertness
Figure 2 · (redrawn from the site's library framework)Framework page

An unnamed Telecom Italia director looked back: "We were myopic. We delegated and we should have intervened in first person." He added: "When there is no partnership, you have a better understanding of what happens." He also said his impression was that the local partner knew but did not say, though it was only an impression (Moschieri et al., 2024, p. 653). At Vivendi, a manager said the two other partners, Roggio and Dycasa, "didn't help. They had their own, different agendas" (Moschieri et al., 2024, pp. 656-657). The authors do not say every partner acts in bad faith: a local firm cannot relocate or turn to international arbitrators as a multinational can, so it may have to protect its own interests (Moschieri et al., 2024, pp. 662-663).

The firms running their own operations saw signals where a partner could not reach: managers at Cemex and Repsol noticed some contractors paying late and some large customers changing supplier (Moschieri et al., 2024, p. 651).

Endesa was the hybrid: it left dealings with the central government to its partner but supported municipalities and communities. In the authors' reading, that difference may explain why Endesa renegotiated its tariffs and stayed five more years (Moschieri et al., 2024, p. 649). They do not tell firms to avoid joint ventures (Moschieri et al., 2024, p. 666).

How solid is this result?

As solid as a qualitative study of eight cases can be. Only 8 of 30 firms agreed, and the authors suggest the sensitivity of the disputes may be why (Moschieri et al., 2024, p. 633). It is four against four, and the paper's six propositions come from case analysis (Moschieri et al., 2024, pp. 650-659).

The authors tested other explanations themselves. All the firms had positive assets, cash and earnings when the dispute began, and political-risk scores did not separate the two groups. But the proactive firms had, on average, more years of operating experience in Latin America (Moschieri et al., 2024, pp. 667-668). Experience could sit behind both the choice of embedding and the outcome.

The line between the groups is not "100 per cent owned" either: Cemex held 70 per cent, but the rest was spread among about 6,000 minority shareholders, with no local partner in between (Moschieri et al., 2024, p. 645). Nor did "proactive" mean keeping the assets: Cemex gave up ownership and Repsol sold out (Moschieri et al., 2024, pp. 658-659, 642). And the authors say the countries could be classed as state-led systems, and that different choices may work better elsewhere (Moschieri et al., 2024, p. 665).

What should a mid-size Vietnamese investor check before putting money abroad?

Check six things. This is my own inference from the study, not checked against data on Vietnamese firms. The example is wholly invented: a cassava-processing company in Tay Ninh, its investment and its partner are my own creation. It plans to put USD 12m into a starch plant in a neighbouring country, in a joint venture where a local company holds 40 per cent and handles licences and relations with the provincial authorities.

What to check Signal in the study For the invented company
How sunk the money is Where capital is sunk, bargaining power erodes faster (Moschieri et al., 2024, p. 630) How much of the USD 12m is foundations, tanks and pipework that cannot be resold?
Terms and exit route In Guatemala the government rendered ineffective several clauses of the original concession contracts, including an option to revise tariffs (Moschieri et al., 2024, p. 639) Does the contract name a place to settle disputes? Ask a lawyer whether that country and Vietnam have an investment treaty; I have not checked
Who talks to the authorities Vivendi's headquarters was only "informed about the evolution" of the talks (Moschieri et al., 2024, p. 650) The agreement obliges the partner to pass on every letter to and from state bodies
Ties beyond the partner Telefónica, Cemex and Shell leaned on unions, communities and other foreign firms (Moschieri et al., 2024, pp. 651, 658) Join the local business association; deal directly with the plant union and the commune authorities
Early indicators Late-paying contractors, customers switching, more sick days, other firms left alone (Moschieri et al., 2024, p. 651) A monthly sheet with an owner, and an action when two signs appear
Exit threshold Telecom Italia's partners disagreed on whether to start a dispute so as to sell or to keep control (Moschieri et al., 2024, p. 654); Cemex offered to keep managing while giving up ownership (Moschieri et al., 2024, pp. 658-659) Write down in advance what tax or price change means negotiate and what means sell, plus a formula for buying out the partner

This suits you if most of your capital sits in fixed assets you own abroad. It does not suit you if you only export through an agent: the sources used here do not cover exporters.

Going deeper: what does each source cover, and what is unchecked?

The post rests on the full text of Moschieri, Ravasi and Huy (2024), Journal of Management Studies, volume 61, issue 2, pages 627-685, from the open-access PDF, including the tables and both appendices; the page numbers cited are the printed ones. For the paper's two model diagrams only the text extracted from the PDF is available. The post does not open the works the paper cites, so what it says about earlier research comes through the paper.

Vernon (1971) is a book the post does not use directly. The account of the theory here is Moschieri and colleagues' summary, plus the site's framework summary The obsolescing bargain between MNE and host state; that summary may leave out some of Vernon's conditions. The library's case page has only a short description, so the details of the eight firms come straight from the paper.

The paper has a few slips. Page 659 gives Repsol's claim as USD 10,500m and says it received half, while Table II prints 1,050m and 500m; this post follows page 659. Table II also says Endesa kept ownership of Edesur, while the text says it kept 48 per cent of the shares, so the post only says Endesa "stayed".

Quick questions

What is the obsolescing bargain?

As Moschieri, Ravasi and Huy (2024) summarise Vernon (1971), a host government may at first offer tax breaks, subsidies and favourable rules in return for capital, technology and jobs. Once the costly investment is in place and the technology has spilled over to local rivals, it may reassess and change the terms (Vernon, 1971; Moschieri et al., 2024, pp. 629-630). The investor's bargaining power therefore fades with time.

Does a local joint-venture partner shield an investor from a hostile government?

Not reliably. Earlier research treated local partners as a shield (Moschieri et al., 2024, p. 629). In the eight Latin American cases, four multinationals operated through joint ventures and left most contact with nonmarket stakeholders to their partners (Endesa only in part); all four responded slowly at first, unlike the group that ran its operations directly (Moschieri et al., 2024, p. 637). The authors do not advise dropping joint ventures; they suggest keeping the partner in the short term and building direct ties as well (Moschieri et al., 2024, p. 666).

How much do investors usually get back after an expropriation?

In the eight cases the sum received was usually below the sum claimed: Cemex received USD 600m against 1,200m, Telecom Italia 50m against 961.6m, and Vivendi 105m against 317m, not paid until 2013 (Moschieri et al., 2024, pp. 639-641). The authors note that firms tend to claim more than they expect to receive, so the ratio is not the real loss (Moschieri et al., 2024, p. 667).

Should a small exporter worry about this?

It depends on how much sunk capital sits abroad. According to the literature review in Moschieri and colleagues, investors in manufacturing and high technology tend to keep their bargaining power, while in resource extraction, infrastructure and essential services it erodes faster (Moschieri et al., 2024, p. 630). The sources say nothing about someone who only exports through an agent; what follows for that reader is my own inference.

References

Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.

  1. Moschieri, C., Ravasi, D. and Huy, Q. (2024) ‘Why do some multinational firms respond better than others to the hostility of host governments? Proximal embedding and the side effects of local partnerships’, Journal of Management Studies, 61(2), pp. 627–685.doi:10.1111/joms.12809Cited in 2 articles
  2. Vernon, R. (1971) Sovereignty at bay: the multinational spread of U.S. enterprises. New York: Basic Books.No DOICited in 1 article
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