Framework
Barringer/Ireland business model template
The question it answers
A founder with a new idea asks: how will the firm compete, which resources will it rely on, how will it earn money and how will it operate, so that the model can work?
- Origin
- Barringer and Ireland, 2018
- Diagram type
- Hub diagram
- Level of analysis
- Firm
Diagram
Barringer/Ireland business model template
Business model
Core strategy
Resources
Financials
Operations
When to use it, and when not to
Use it when
A business model is the firm's plan for how it creates, delivers and captures value for its stakeholders. Use the template to sketch it, then test it with customers and revise.
Pitfalls
Pitfall
The four categories support one another: changing the target market, for instance, changes the resources, funding and partners needed. Filling each box in isolation misses that link.
Sources
References
Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.
- Barringer, B.R. and Ireland, R.D. (2018) Entrepreneurship: successfully launching new ventures (6th edn). Pearson.No DOIpearson.comCited in 1 article