Framework
Network theory of internationalisation
The question it answers
A small firm's owner wants to sell abroad with no agent or customer there yet: how can existing business ties shape which market to pick and how to enter it?
- Origin
- Johanson and Mattsson, 1988; Johanson and Vahlne, 1990; Coviello and Munro, 1997
- Diagram type
- Hub diagram
- Level of analysis
- Firm
Diagram
Network theory of internationalisation
Internationalising firm
Customers
Suppliers
Distributors
Governments
Pitfalls
Pitfall
Listing only the ties that help. Coviello and Munro (1997) found that small firms' network relationships drive, facilitate and also inhibit internationalisation.
Sources
References
Listed A–Z by author surname, Harvard style. A source with a DOI links to https://doi.org/…; one without links to its page or says plainly that it has no DOI.
- Coviello, N.E. and Munro, H.J. (1997) ‘Network relationships and the internationalisation process of small software firms’, International Business Review, 6(4), pp. 361–386.doi:10.1016/s0969-5931(97)00010-3Source page
- Johanson, J. and Mattsson, L.-G. (1988) ‘Internationalisation in industrial systems: a network approach’, in Strategies in global competition. London: Croom Helm, pp. 287–314.No DOIopenlibrary.orgSource page
- Johanson, J. and Vahlne, J.-E. (1990) ‘The mechanism of internationalisation’, International Marketing Review, 7(4), pp. 11–24.doi:10.1108/02651339010137414Source page